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A 'Think with Google' Featured Success Story

How We Doubled Cosmorama's Revenue Using Cinematic AI & The "Big Screen" Strategy.

Traditional video production was too slow and expensive to scale. By architecting a proprietary AI-video ecosystem and deploying a holistic omnichannel strategy, iNous reversed a brand decline and generated a 100% increase in online revenue for Greece's premier travel agency.

Online Revenue

2X

Branded Search

+37%

AI Assets Generated

40+

Film Crews Used

0
The Challenge

The "Performance Ceiling" of Traditional Media

With over 20 years of market dominance, Cosmorama had perfected the art of capturing the 45+ traveler demographic. But as the digital landscape shifted in early 2025, they hit a dangerous performance ceiling. Their branded search volume began to drop, and traditional image-based ads were failing to resonate with Millennials and Gen Zβ€”the vital next wave of their growth.

To win, Cosmorama couldn't wait for demand to find them; they had to manufacture it. The target environment was obvious: YouTube (where the average Greek user spends 50+ minutes daily) and Connected TV (CTV).

The Agency Problem

For a mid-market brand, producing dozens of premium, cinematic video variations traditionally takes months and costs tens of thousands of euros. The cost of a single 30-second spot often exceeded $40,000, limiting their ability to test new creative or pivot quickly to market trends. The "Quality vs. Quantity" trap meant beautiful assets were exhausted within weeks, leading to massive creative fatigue and a steady decline in ROAS. They needed an unfair advantage.

"We were spending more on production than on the actual media. iNous showed us that we didn't need a 20-person crew to look cinematic on the big screen."

ID

Ioannis Develekos

Founder, iNous ltd

The Solution

The iNous Neural Production Workflowβ„’

Scaling cinematic storytelling from prompt to big screen distribution in 72 hours.

Working closely with Google's most advanced generative models, iNous engineered a closed-loop workflow leveraging Google Veo 3 and advanced Gemini image synthesis. Instead of showing generic stock footage, we designed surreal, dream-like imagery to stop the scroll: A photorealistic Japanese tea ceremony taking place on the wing of a commercial airliner in mid-flight.

✍️

Text Prompt

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AI Actor Synthesis

πŸŽ₯

Veo 3 Video

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Omnichannel Ads

AI Casting & Environments

Generated high-converting digital humans perfectly aligned with Cosmorama's luxury demographic in minutes, not months.

Cinematic Motion (Veo 3)

Physics-perfect motion synthesis that rivals $10k/day Steadicam operations, with natural lighting and precise facial details.

Instant Omni-Format Scaling

Adaptation of core creative into 15+ aspect ratios and 4 languages in under an hour, ensuring perfect resolution across all devices.

AI Video Asset 1

Embed YouTube / Vimeo here

AI Video Asset 2

Embed YouTube / Vimeo here

The Strategy

The "Big Screen" Strategy

Having world-class AI assets is useless if your agency isolates them on a single platform. We deployed Cosmorama holisticallyβ€”proving why per-channel pricing fails.

01
πŸ“±

YouTube Mastery

High-Intent Inspiration

Using long-form and short-form storytelling to capture high-intent users before they even reach the search engine.

  • In-Stream Non-Skippable
  • Sequential Remarketing
02
πŸ“Ί

Connected TV

Living Room Domination

Dominated the living room with AI-generated 4K visuals that matched the production quality of premium broadcast TV.

  • 95% Completion Rate
  • Brand Uplift Surveys
03
πŸ”

Google Ads Synergy

The Search Capture

Capturing the massive surge in branded search generated by the visual dominance of TV and YouTube.

  • Performance Max Integration
  • +37% Branded Search Volume

Conversion Rate

+42%

Post-AI Creative Implementation

Average Order Value

$450

Up from $310 industry average

Customer Acquisition Cost

-28%

Efficiency at 10x larger spend

The Results

Turning Curiosity into Revenue

By launching this agile, AI-first ecosystem precisely as travelers began planning their winter holidays, the speed of our creative testing drove unprecedented success.

βœ…

Online Revenue Doubled

100% Growth

βœ…

Reversed Brand Decline

Trend reversal within Q4

βœ…

+37% Branded Search

Users searching Cosmorama by name

"This is a great, once-in-a-lifetime opportunity. A technical window has opened, and we have to move fast to grab it. We are now using these tools to build assets we couldn't have created before. The risk today isn't wasting money on video anymore. The risk is remaining invisible."
ID

Ioannis Develekos

Founder, iNous

Ready for Your Breakthrough?

Choose the engagement model that fits your growth stage. We've productized the exact framework used for Cosmorama.

On-Demand

AI Creative Studio

Want the assets without the full retainer?

A full suite of cinematic AI assets ready for your current ad platforms. Bypass the $30,000 traditional video shoot with hyper-converting Veo 3 commercials engineered in days.

  • 5 High-Definition AI Video Spots
  • 20 AI Static & Motion Graphics
  • Multi-Platform Optimization

Starting at $2,500

Commission an AI Asset
πŸ”₯ Most Popular

Market Accelerator

Want the exact Cosmorama growth engine?

Full management of creative, media buying, and AI neural production. Includes omnichannel management (Search, CTV, Social) PLUS two premium AI video assets per month.

  • Unlimited AI Creative Iterations
  • Google, YouTube, & CTV Management
  • Bi-Weekly Performance Reviews

Starting at $4,500 / month

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